In the end, it seems as if the opinion of the Big 12's television partners, FOX and ESPN, carried enough weight to keep the university presidents divided and prevent any schools from receiving the support needed to be added to the conference.
A presser with commissioner Bob Bowlsby and Oklahoma president David Boren is scheduled to stream live at Big12Sports.com at 6:30 p.m. ET.
It also is believed that Boren and others are concerned about the quality of the schools the Big 12 might be considering as potential new members and whether the additions would strengthen or weaken the conference in terms of the overall quality of the schools in the league.
This ends a almost two-year, on-again/off-again process for the Big 12, which remains the the smallest of the five power football conferences.
The University of Cincinnati was one of the schools pitching the Big 12.
Any decision would require agreement from eight of the Big 12's 10 presidents, though do not be surprised if the conference publicly claims unanimity about whatever is decided.
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BYU, a football independent, and Houston, a member of the American Athletic Conference, receive the most attention when speculation surfaces about football-only members. Some sources indicated that would be the compromise for those in the Big 12 who had been pushing for expansion as well as a conference TV network.
Talk of expansion dipped a bit, but eventually Big 12 officials grew concerned over the growing financial disparity between itself and the Big Ten and SEC. The conference is expected to announce something regarding their expansion plans at that point.
This whole expansion situation was a mess since the summer, when the Big 12 was reportedly looking at 20 (!) schools as growth options.
Boren has said the Big 12 was "psychologically disadvantaged" by being the smallest Power Five league and the only one without a football championship game. If you have followed the Big 12, consensus has not been its strong suit.
The Memphis bid had received a boost from FedEx, whose chairman and CEO Fred Smith had written in a February 23 letter that FedEx was "prepared to become a major Big 12 sponsor of football and basketball". The hot topic is of course, expansion; will the league add teams?
Asking ESPN and FOX for money television money is a bit odd, but understandable.