The family-friendly films were at the top of the post-Thanksgiving box office charts, with Moana bringing in $28.4 million (£22.3 million) and Fantastic Beasts earning $18.5 million (£14.5 million). "Fantastic Beasts and Where to Find Them" (Warner Bros.) - $65.8 million in Week 2 ($156.2 million total) 3.
"Fantastic Beasts and Where to Find Them" earned an additional $5 million during its third weekend in theaters to fill the number two slot.
Insiders were aiming for Incarnate to parallel the success of BH Tilt's earlier release, horror film The Darkness, which had a strong US$4.95 million opening weekend. Marvel's "Doctor Strange" rounded out the top five, picking up US$6.5 million to bring its stateside bounty to US$215.3 million. The film was No. 1 internationally, raking in $60.4 million in about 67 foreign markets.
The PG-13 movie stars Aaron Eckhart as a scientist who taps into the subconscious mind of a boy who is possessed by a demon. "Moana" has a domestic gross of $119 million, which is a solid total for just 10 days.
Released by BH Tilt, a unit of Blumhouse, "Incarnate" is playing in 1,737 locations, targeting diehard genre fans.
Moana Is Tops at Thanksgiving Weekend Box Office
Revenue from the weekend's top 10 films totaled $171 million, which represented growth of 2% year-over-year, according to MKM. Moana is an adventurous, tenacious and compassionate 16-year-old who sails out on a daring mission to save her people.
The title character in a scene from Disney's animated film 'Moana'. Amy Adams' sci-fi film is holding especially well as it looks toward a $7.2 million three-day total, only a 37% dip from last weekend.
"Moana" performed better than expected, with a strong 50 percent drop at the domestic box office. The only major new release, "Incarnate", failed to sell many tickets, earning $2.6 million and falling short of its expected $4 million to $5 million opening. BH Tilt makes affordable scary movies targeted to die-hard horror fans, so the company saves money on marketing and distribution. The science-fiction thriller has made $73.1 million.
On the limited-release front, Fox Searchlight released "Jackie", the well-reviewed biopic in which Natalie Portman portrays First Lady Jacqueline Kennedy in the aftermath of John F. Kennedy's assassination.
Allied, starring Brad Pitt and Marion Cotillard, took in $7.1 million in its second week, and has earned $28.9 million to date.
Awards hopefuls Manchester by the Sea and Moonlight continue their audience-verified bids for Oscar glory this weekend as well, earning an additional $2.4 million and $915,750, respectively.