Amazon has just started testing its futuristic grocery store dubbed "Amazon Go", which allows customers to simply walk in, pick up their goods and walk out, without having to use any cash register or wait in long checkout lines.
Calling it "Just Walk In Technology", Amazon described the innovation as a mix of "computer vision, deep learning algorithms and sensor fusion much like a self-driving vehicle". It tracks the items that they take off the shelves and sophisticated technology which includes artificial intelligence and computer vision works in the background to automatically charge their purchase to their Amazon account once they step out of the store. When a customer leaves the store after shopping, a receipt will automatically reach his Amazon account.
Currently, Amazon only has one Amazon Go store - and it's in Seattle, located at 2131 7th Avenue, on the corner of 7th Avenue and Blanchard Street.
As to the product mix, Amazon Go sells ready-to-eat meals, desserts and snacks prepared on-site by chefs or local bakeries, essentials such as bread and milk and some higher-end offerings. The store monitors your activity and knows when you are picking up or putting back an item. At the same time, computer vision and machine learning help determine what products are being bought and note them down in a virtual shopping cart.
Notably, Amazon has not mentioned plans to open other Go stores outside of Seattle just yet.
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The first Amazon Go shop is a grocery shop with about 1,800 square feet of space.
The company calls the setup "Just Walk Out" technology.
"Automatic checkout is absolutely a characteristic of the store of the future", said Moorhead.
The e-commerce powerhouse has also been dipping its toe into the physical realm. Depending on the success of the test locations, Amazon could reportedly open more than 2,000 brick-and-mortar grocery stores under its brand.