An explosion at a fireworks market in northwestern Mexico killed at least 10 people and injured as many as 70 more Tuesday afternoon, according to a tweet in Spanish from local news outlet Reformacom.
Emergency services asked people not to come within three miles of the scene, while reports suggested some homes had been damaged.
As you can see in the video above, massive amounts of smoke, debris and fire all circulate the air, and it's a very upsetting sight to see. Tultepec, located outside Mexico City, is famous for its fireworks industry and annual fireworks festival.
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National Civil Protection Coordinator Luis Felipe Puente initially told Milenio TV that 60 people were hurt.
The market was in Tultepec, which is 25 km north of Mexico City. In 2005, a fire engulfed the market and set into motion fireworks exploding. The blast in the San Pablito market destroyed numerous 300 nearby outlets.
Many in Mexico traditionally celebrate holidays - including Christmas and New Year's - by setting off noisy firecrackers and rockets.