While Microsoft's mobile operating system, Windows 10 Mobile, is actually very good, since numerous latest and greatest apps aren't available, it really doesn't matter. Bringing up the rear in the top 10 is Amazon, which has about 66 million users but boasted the highest growth among all the apps in the list at 43 percent.
"From new digital devices coming to the market (and grabbing headlines) to the growing interest in virtual reality thanks to new apps, 2016 was a big year for digital". Not surprisingly, two major players in the mobile space - Facebook and Google - lead the pack. However, when it comes down to the apps with the most active users no one competes with Google and Facebook.
Mobile applications from Facebook and Google dominated the new list of the year's top apps released by Nielsen. The app proves that it can have over 129 million unique monthly users.
The only apps used more often than the Apple Music app itself are by Facebook and Google.
Google Maps tallied 106 million average unique users per month in 2016, growing its user base by 22 percent compared to 2015.
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In the third quarter of the year, a majority of subscribers used Android (53%) and iOS (45%) devices to access their apps. Only 1 percent of smartphone owners are using BlackBerry. Following Facebook's winning of the top spots, Google holds most of the remaining spots with YouTube (113 million), Google Maps (105 million), Google Search (103 million), Google Play (99 million), and Gmail (88 million).
"Nielsen's Electronic Mobile Measurement is installed with permission on panelist smartphones (approximately 9,000 panelists ages 18+ with Android and iOS handsets)".
Of all the apps, Instagram and Amazon saw the largest year-over-year growth.
Google's Android mobile operating system also edged out its rival Apple in 2016, with 53 percent of USA smartphone owners running on Android, compared to 45 percent of owners using iOS.
The panelists are recruited online in English and include Hispanic, African-American, Asian-American, Native American and Alaskan Native and other mixed racial background consumer representation, according to the research giant.