The matchup between the New England Patriots and the Atlanta Falcons will kick off on Fox at 6:30 pm ET.
Some watch the Super Bowl strictly for the football, while others tune in just for the halftime performances. It's truly the only time people willingly watch TV for the ads.
Many Canadians are wondering who will emerge victorious Sunday in Super Bowl LI. It's a fact - the cost to produce a dynamic TV spot - especially one that's worthy of a very attentive Super Bowl audience - can easily exceed $1 million.
With what could be an estimated 120 million people watching the game in the USA, advertisers are feeling a lot of pressure to deliver a memorable spot. There could be a commercial that people will be talking about a lot on Monday and makes this annual list of the best Super Bowl as ever.
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After all, we're talking about a spot that was directed by the Coen Brothers (who are the creative superstars behind No Country for Old Men, Fargo and The Big Lebowski).
Super Bowl LI is right around the corner and, in case you're concerned, there will be many ways to watch the big game - and all the big-budget commercials - when the whole thing pops off on Sunday (Feb. 5). Canadian advertisers might have bought air time on Buffalo, Detroit and other border stations had it been clear the CRTC ruling would stand. Some will be watching for the referees (surely they have their own fans out there). After all, the Super Bowl is just as much about entertainment as it is sports.
According to USAToday, domain-hosting website GoDaddy.com has chose to return to the Super Bowl ad party after a one-year hiatus. And advertisers, knowing this, come out with bigger and better Super Bowl spots every year: funnier writing, brighter star power, and more original ideas. These days, companies want people to buzzing about their commercials well before they are set to debut. Rogers Sportsnet produced and aired all Toronto Blue Jays home games in 4K last season and plans to stick with the new technology again this season.