"We. fundamentally want you to have more choice".
Still, both companies have catches: Verizon warns that it could begin throttling heavy data users after 22GB of consumption within a month (28GB for T-Mo), while the crimson carrier regularly down-converts video streams to 480p. But thanks largely to Sprint and T-Mobile (see "T-Mobile and Sprint Announce Unlimited Data (for Higher Prices)", 19 August 2016), unlimited data is making a comeback, with Verizon now announcing its own "unlimited" data plan.
The plans include unlimited data, talk, and text, plus HD video streaming. You can compare each carrier's unlimited plan in the chart provided below.
In 2011, the a year ago Verizon offered unlimited data, the plan was $29.99 a month for a single line. For 2-4 lines, the account charge climbs to $110, the AutoPay discount becomes $10, and line access stays the same at $20 per line.
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Verizon's latest data play follows last week's report from wireless service tracker OpenSignal indicating that its LTE network is now essentially tied in speed and coverage with T-Mobile's. And though the plan is "unlimited", the unlimited data might not always be at the same speed. The company will continue to offer 5GB, S, M, and L plans that might be more suitable for lighter users.
At the introductory rate, it's also a little cheaper than AT&T's unlimited data offering for TV subscribers, which is $60 per month, plus $40 per line.
This means two lines are $140 per month, three are $160, and four are $180. But it's more expensive than Sprint's Unlimited plan, which is $50 per month for a single line, and goes as low as $90 for five lines.
Customers can also add connected devices, such as a smartwatch, to the plan for $5 each per month. According to their press release, to "ensure a quality experience for all customers, after 22 GB of data usage on a line during any billing cycle we may prioritize usage behind other customers in the event of network congestion". It has been trying to push longtime customers off its old unlimited plans, which it killed in 2012, with rate hikes.