A number of analysts offered their Estimated Earnings analysis for The Kraft Heinz Company (NASDAQ:KHC) for the current quarter.
Unilever said Friday that it has rejected the $50-a-share proposal, comprising about two-thirds in cash and one-third in new stock.
The Financial Times added that Unilever declined the proposal, but Kraft Heinz is willing to work with Unilever to reach an agreement.
Why is Kraft Heinz targeting Unilever at this juncture?
Although Unilever UL, +12.64% ULVR, +13.43% said it rejected Kraft Heinz's bid, Susquehanna Financial analyst Pablo Zuanic said he expects Kraft to "persist" and to "eventually happen", and that it will be a "friendly" deal.
"Their proposal represents a premium of 18% to Unilever's share price as at the close of business on 16 February 2017", the firm said.
United States investment legend Warren Buffett owns just over a quarter of Kraft Heinz, while just under a quarter is held by fund group 3G Capital Management.
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Unilever's shares soared by more than 11pc following confirmation of the takeover approach on Friday.
10% Owner, BERKSHIRE HATHAWAY INC, purchased 325,442,152 common shares of The Kraft Heinz Company (KHC) in the open market. Unilever and Kraft are the No. 4 and No. 5 packaged-food makers globally by market share, respectively, according to Euromonitor. But.
Unilever shares rose almost 15 percent on the news, now trading up 13.76 percent at 3,808.62 (1348GMT).
The stock market finished the week on a quiet note on Friday, as major market benchmarks once again overcame downward pressure early in the day to finish slightly higher. Kraft Heinz is now the fifth-largest food and drink conglomerate in the world after Kraft and Heinz merged in 2015.
The investors behind the Unilever bid were on all those deals as well. Wall Street Access Asset Management LLC now owns 2,414 shares of the company's stock valued at $210,000 after buying an additional 150 shares during the period.
Still, the creation of a mega-company encompassing numerous world's largest food, personal care and home care brands would be another milestone in the worldwide consolidation occurring in the CPG industry.
Kraft's overture follows the worst annual performance of Unilever stock past year since the financial crisis in 2008.