The service will be primarily targeted at existing Comcast broadband customers who may want a cheaper TV option, but it will be designed in such a way as to upsell customers to traditional cable - and the company's existing X1 cable box.
The service, tentatively branded Xfinity Instant TV, will be priced between $15 (€13.80) and $40 a month depending on the package, and will include major United States broadcast networks as well as add-on options for sports channels like ESPN and Spanish language channels such as Telemundo and Univision.
Comcast, looking to build another TV on-ramp for subscribers, is rebranding its broadband-delivered "skinny bundle" service as Xfinity Instant TV and plans to roll out the service across its US footprint in the third quarter of 2017, sources confirmed to Variety.
Comcast has continued to argue that the above reading of the situation is completely wrong, that its streaming TV service doesn't violate net neutrality, and that its streaming TV service is not, in fact, even an internet service. The difference is that with Xfinity Instant TV customers won't need to use a Comcast-supplied set-top; note that the operator recently launched a beta test of its TV app for Roku. Xfinity Instant TV would also replace Stream in the limited markets where the trial service is available.
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Comcast launched a TV streaming service in a few cities back in 2015, and this year, it's apparently planning a major expansion. The company has already trialed a Dollars 15-a-month streaming video service known as Stream in Boston and Chicago, the sources said.
Considering Xfinity Instant TV will be a lot like Stream, it could give Comcast subscribers a huge perk by not counting toward their data caps. For instance, Dish Network's Sling TV has cushioned the company's subscriber losses, and Comcast could see a similar impact from its streaming service.
The company has always been accused of violating net neutrality laws by favoring its own service.
"Stream TV is a cable streaming service delivered over Comcast's cable system, not over the Internet".