"While we recognize that no system will be 100 percent ideal, we believe these major steps will further safeguard our advertisers' brands, and we are committed to being vigilant and continuing to improve over time", Google's chief business officer Philipp Schindler said in a statement on 20 March.
Media outlets, including this one, have fanned the flames over brand safety the last few weeks as Google seeks to reassure advertisers that it's putting the right measures into place to safeguard against their ads showing up next to offensive content. GOOG, +1.08% GOOGL, +1.06%, told marketers and advertisers that it plans to allow third-party measurement companies to monitor where ads appear on YouTube, and to report back to marketers on the "brand safety" of its videos.
Google said it was using new machine-learning or artificial intelligence systems to enforce its policies, to help content objectionable to advertisers. "We have limited resources".
AOL = Oath? It's looking like that
I will get deets on all the other Mayer execs, who have not exactly covered themselves in glory at Yahoo over the last fews years. Whatever that will be left of Yahoo after its takeover by Verizon will be merged with AOL to form a new company called Oath .
The fallout has dealt a major blow to Google and led to a number of big companies pulling their advertising from the video-streaming platform.
"It has always been a small problem with very very very small numbers of ads running against videos that aren't brand safe". He also noted that he thinks Google is working "very hard" to resolve the problem and that he believes the holding company will eventually get to a point where it will be "comfortable again to work with our clients to again utilize YouTube and Google Display". "We're bringing more to the table and we can execute on business transformation", he said. The problem however, lies with how the ads are placed where they are. It won't happen overnight, but hopefully Google can show that they're happy to mend their ways in a relatively quick timeframe. Needless to say the brands didn't want association with such activities and have consequently pulled their ads from YouTube. Niall Hogan, South East Asia managing director for IAS, would only confirm it is talking with Google about how more they can work together. In its initial response, Google expanded its definition of hate speech to include marginalized groups. "The problem can not be solved by humans and it shouldn't be solved by humans", he said. Google lets any user upload videos and sets thresholds for which ones can run ads.
Mobile ad company Kargo, which only serves ads to sites featuring premium content, is benefitting from the Google boycott. After the British government pulled ads from YouTube in recent weeks, companies including Johnson & Johnson, AT&T, Sainsbury's, Toyota, Volkswagen and the BBC followed. "You can just depress the error rate to the lowest level".