How helpful, then, of Burger King's new TV ad to deliberately trigger your Google Home to tell you all about its no-doubt sumptuous Whopper. So, they conducted an experiment, and changed the copy on the Whopper's Wikipedia page, and the Google Home read it. It appears that Google Home will continue chatting even after the commercial ends.
Anyone possessed of a Google Home device will immediately leap for joy.
Burger King is an especially aggressive company when it comes to marketing - once pricing its 10-piece chicken nuggets at $1.49, or combining Cheetos and macaroni and cheese in stick form.
Wikipedia, meanwhile, has yet to put the Whopper page accessed therein under lockdown, but its edit page shows a war of updates, libelously accusing the burger of containing everything from rats and toenail clippings to people. Finally, a little gadget for our homes that harnesses the power of Google's search engine and it's external capabilities, the same way that the Echo became an extension of Amazon's shopping and media experience.
Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is created to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.
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The 15-second advertisement features an actor standing next to a television and a Google Home.
Still, according to Bloomberg, Burger King President Jose Cil called it "a cool way, and a bold way, to surprise our guests".
The good news for Google Home owners is that it looks like Google has disabled the phrase "Ok Google, what is the Whopper burger?" from this ad. Earlier this year, a news anchor accidentally triggered Echo devices belonging to viewers, causing them to order dollhouses. Unfortunately, that ease of use also makes them particularly vulnerable to trolling, and while you might expect such shenanigans from a bored friend, you probably won't be prepared for a Burger King commercial to attempt a hijack of your know-it-all speaker.
"I think it's going to backfire if it keeps happening", he said.