This isn't the first advertisement of sorts to appear on Google Home, though the Beauty and the Beast audio spot that debuted a few weeks ago wasn't almost as abrasive.
It really hasn't been a good week for brands, and though Burger King hasn't physically assaulted anyone here, it's natural to feel personally assaulted by advertisements in the home on a device you had originally thought was for personal use. The ad features a guy in a Burger King uniform who explains, "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich".
And then there's the slightly curious wording of "What is the Whopper burger?"
Google Home houses the "Assistant" virtual assistant, which responds to voice commands after the user utters the words, "OK, Google".
Burger King today released a new ad that's meant to get Google Home to tell you about the Whopper, the company's signature burger. For instance, you can ask Google Home to read you the news or tell you the weather forecast.
The spot will run nationally during primetime starting Wednesday on networks like Adult Swim, History, Spike, Comedy Central, MTV, E!, Bravo and also on Jimmy Kimmel and Jimmy Fallon in New York, Miami, and Los Angeles.
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The ad wasn't done in partnership with Google.
Burger King isn't trying to do anything terrible here, they just want to grab a little bit more of your attention than a 15 second ad can realistically get.
Perhaps unsurprisingly, some folks on the internet haven't taken so kindly to Burger King's commercial, considering the ad invasive or annoying.
Burger King's stunt is in contrast to the 2001 Xbox One commercial that accidentally turned on people's consoles when the phrase was uttered by Breaking Bad star Aaron Paul.
It could be expected that Burger King, by triggering Google Home to search for this product, would irritate more than just vegans and vegetarians. The line was first added by someone with the username "Fermachado123", which appears to be the username of Burger King's marketing chief, Fernando Machado. Should companies try to break through your TV to continue their advertising via your connect devices?