Patanjali has just declared emphatic victory over other traditional FMCG players, by clocking Rs 10,216 crore revenue in 2016-17. The Congress' Mumbai chief Sanjay Nirupam has alleged in court that Baba Ramdev's company has been given the land to set up a food park for only 25 lakh an acre though the market value is about 100 crore for an acre, causing a big loss for the exchequer.
"In India, FMCG has meant MNCs so far".
It was a rather unusual press conference; there were a plethora of Patanjali products on display in a hall that was nearly overflowing with people, some from the media, many from his ayurveda company and others who had just stopped by to see what was going on at the campus at Rafi Marg as his picture was on display at the entrance. "By next year, Patanjali would be in the leading position and in most of the product categories, it would be number one".
Baba Ramdev with Patanjali CEO Acharya Balkrishna in New Delhi on Thursday. "In dishwash segment, we have about 35 per cent market share", he said. For the just-concluded financial year, which ended on March 31 this year, Haridwar-based FMCG company Patanjali Ayurved clocked a turnover of Rs 10,561 crore.
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Congress leaders in the state have alleged that the BJP-led state government of Chief Minister Devendra Fadnavis acquired the land from farmers and gave it at a concessional rate to Patanjali in return for the popular yoga guru's support and campaign for the party in the 2014 national election. This is followed by the Divya Pharmacy division (which comprises medicines, oils, digestive churan etc.) which accounted for Rs 870 crore worth of sales. The company aims to double revenues in the current fiscal year.
Patanjali ghee is the largest selling product of the company for 2016-17, clocking Rs 1,467 crore in sales. The product tagline emphasises on the "desi" factor, a word synonymous with Baba Ramdev and Patanjali. Its personal care brand Keshkanti had sales of Rs825 crore and herbal soap Rs574 crore.
Talking about its distribution network, the yoga practitioner said, "We will create more entrepreneurs".