We've all been there; you download an app, use it regularly, and find yourself frequently prompted to write an App Store review. Previously, adopting the new App Store rating API was optional, but Apple is now fulfilling its earlier pledge to eventually make it mandatory. But as Medium blogger Johnny Lin found out, the mechanism that Ngan Vo Thi Thuy exploited involves tricking gullible users in the app and spreading awareness of the app through ad listings on App Store searches. The modifications to the App Store was first noticed by 9to5Mac.
In other words, app developers can no longer put their own review prompts into their apps. That's a huge convenience that may well get a lot more people to leave ratings.
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But Apple is also limiting the number of times that the rating prompt can be pushed to users. People have been annoyed by app review prompts for years, and this update seems to remedy the problem. Chinese livestreaming video apps, including Yizhibo and Yinke, have heavily used the feature to allow users to send virtual gifts to performers. An app can only display the prompt three times a year, regardless of how often it's been updated.
If you still dislike the new way of Apple encouraging you to rate apps, you can turn them off altogether by heading into the iOS Settings app. It may even make people more interested in leaving a review, because it can be done without exiting the app and because it means they'll be done with the prompt for good.