The final message was a video from a little boy - Tyler Schweer - whose mother was diagnosed with cancer, to whom he gave the wristband he received from Cena ringside and ordered her not to give up either.
John Cena is seen fighting back tears as he is surprised by a group of fans he helped inspire in a new promo for Cricket Wireless. Now some of them have repaid him with simple words of thanks. Their words on paper almost moved Cena to tears.
Finally, Cena was shown a video of Tyler Schweer, a young boy whose mother suffered from breast cancer.
Cena was first asked to read hand-written thank you notes from fans that used his life and message to "never give up" as a reason to get them through tough moments in life.
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When the young boy bursts through a paper wall to surprise his idol, Cena leaps up to embrace him. But y'see, Tyler had gotten a John Cena wristband from Cena at a WWE Live event. This year, Cricket surprised him with an appearance from fans whose lives he's touched, and oh man, you're gonna want an entire box of tissues for this one.
"You're extremely strong, you know that?"
As the video continues, the group enters the room one-by-one to express their gratitude and present the star with a "Life Changer" trophy. Even the most ardent Cena critic would have a hard time finding any fault here and I found it refreshing for fans to be able to say "thank you" in such an unexpected way. You all lead by example, and I mean it when I say it: "Don't ever give up".