The list of grocery items that will be cheaper at Whole Foods markets next week ranges from bananas, apples and organic avocados to ground beef, salmon and tilapia, along with organic rotisserie chicken and other products.
If you're a regular enough Whole Foods shopper, this could change the calculus for shelling out $99/year for Amazon Prime, as the company has promised "special savings and in-store benefits" for members once Prime is fully integrated into the Whole Foods system.
And "Amazon lockers" will be available in some Whole Foods Market stores - locations had yet to be divulged as of Friday - where customers can have Amazon.com products shipped to stores for pick up, with the lockers also accommodating returns heading back to Amazon. Amazon Lockers will be available in select Whole Foods Market stores. "But with Amazon lowering Whole Foods' prices, you could get Whole Foods in towns where you don't traditionally see them", supermarket analyst David J. Livingston said.
The $13.7 billion deal, which surprised the grocery world when it was announced on June 16, was approved by the Federal Trade Commission on August 23, 2017. When the news of the acquisition first broke, the disruption to the industry caused Amazon and Whole Foods stock to jump upwards, while other retailer's plummeted down.
Those arguments will probably not assuage a growing chorus of Amazon critics who believe it is developing too powerful a grip on retail spending, at least on the internet. It's been also planned to make Amazon Prime as Whole Foods Market's customer rewards program. Effectively, Amazon Prime has become a membership offering for Whole Foods, akin to a Sam's Club card-the obvious difference being that normal non-card-carrying customers can still shop at Whole Foods.
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With lower prices for higher quality goods, Amazon is posing a direct threat to America's major supermarkets.
Amazon has promised that Whole Foods prices will become cheaper for a deluge of everyday products starting Monday. Whole Foods remains niche, and its general proposition will continue to be more elevated than most grocers.
After the companies combine, Amazon's competitors in the grocery business will still be vastly larger.
Today, millions of consumers get lower prices and other perks in exchange for favoring one store chain over another. For example, if a Amazon Prime customer goes in to purchase something like organic salmon, they may see ads online later for lemon that would taste really good on that salmon previously bought.
The linking of Prime to Whole Foods is another smart move. The e-commerce giant has little interest in premium margins. While it means that Walmart can offer same-day delivery in regions that Amazon doesn't reach, it also seems like turning to unpaid labor may not be a sustainable solution.