And, a day later, the song broke Spotify's same-day streams record with 8 million plays. "Yesh Matsav" fills the gaping hole that "Look What You Made Me Do" simply couldn't. Predictably, fans and critics alike freaked out, stunned that Swift may finally be recognizing her faults.
She appears to poke fun at her relationship with ex-boyfriend Tom Hiddleston with her backing dancers wearing tops with "I (heart) TS" on them. Her most notable fashion choices make appearances throughout the video, including at the 34-second mark, when she's seen lying in grave wearing the gown she wore to the Met Gala in 2014.
Dressed in outfits she has previously worn, they are then lined up in front of an aeroplane with the word of Swift's new album Reputation written across it. "This has been her life for the past few months", says the source.
While Taylor Swift's ode to revenge is breaking Spotify records and basking in the YouTube spotlight, there are better songs - good, decent songs that aren't about killing your enemies - hiding in the shadows, unloved and un-listened to.
The next most successful video on its debut was The Chainsmokers and Coldplay's "Something Just Like This", racking up a smidgen under 10-million.
West also took aim at Swift on his track "Famous" a year ago, in which he referred to the singer as a "b***h" and joked about sleeping with her.
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The only thing she could say, Merkel added, is that things were now much better than a year ago "when I anxious a great deal more".
'[Taylor is an] awesome lyric writer and she smashed it as usual... The video portrays Swift literally rising from the dead as she becomes more glamorous and powerful.
For some, the symbolism in the video had them working hard.
"I love working with her", 33-year-old Antonoff said of Swift.
Regardless of the truth in the situation, Taylor Swift is taking back her reputation and at this point isn't answering questions about the drama that preceded her sixth album. "Am quite confident that every frame is laden with meaning that I don't get", another added.
Today's water cooler talk centers around Taylor Swift's new video release, Look What You Made Me Do, along with all the fashion risks that paid off last night when the stars showed off their fashion to fans!