Polestar unveiled the 600bhp Polestar 1, its first vehicle, which is set to roll off the production line in mid-2019. Now, someone has chose to explore the idea of a dreamy convertible by chopping off the fixed metal roof.
First, it needs to set up a factory in Chengdu, China set to be operational by the middle of next year. They will include the battery-powered Polestar 2 compact set to debut in late 2019, followed by the Polestar 3, a large, sporty full-electric SUV due in 2021. As per the rules for producing cars in China, the plant will be run by a joint venture between Polestar and two Chinese companies within Zhejiang Geely.
"The investment highlights the financial muscle and industrial and manufacturing expertise Polestar will have access to, and establishes the fully consolidated Volvo Cars subsidiary as a stand-alone electrified performance auto company", Geely Holdings and Volvo Cars said in a statement. An XC90-based model would target Tesla's Model X. The Polestar 3 will be introduced within the next four years. On Thursday, the new Polestar revealed its future as a standalone electric performance brand.
The Polestar 1 will form a halo for the future Polestar brand.
Polestar's radical all-electric approach will be matched by an equally radical method of selling its cars.
As with the 1, both machines are likely to draw heavily on Volvo architecture and technology.
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The official word is the Polestar 1 will only be available through the Care by Volvo subscription program.
It is true that Polestar's volume models are still to come.
Interestingly, Volvo and parent company Geely are using the launch of Polestar as an opportunity to step away from the traditional sales and ownership model, toward what could very well become a growing market paradigm.
Polestar will also open dedicated spaces, that will give a preview, test drive and demonstrate the Polestar cars. The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment.
'This is facilitated by Phone-As-Key technology.