However, Canalys is skeptical that its forecast of nearly 40 percent growth in iPhone units in China is sustainable. A 40% increase has already been demonstrated by Apple in the year 2017, as you can view in this graph.
Chinese smartphone shipments registered another quarter of decline as the market contracted 5% in Q3 2017 to 119 million units. OPPO was just a million units behind Huawei and a mil ahead of Vivo, snatching a solid 18 percent slice of the pie despite technically registering a shipment drop from Q3 2016.
A survey by Canalys found that around 11 million iPhones were shipped in the third-quarter against 8 million previous year in the same period in China.
The tech world is eagerly waiting for the iPhone X launch on November 3 - and that outsized focus has seemingly turned Apple's other fall 2017 release, the iPhone 8, into the ugly little sibling in the smartphone ecosystem.
"Apple's growth this quarter is only temporary".
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The impact of the iPhone X, the much-anticipated device that goes on sale November 1, isn't reflected in this report but already limited supply around the phone and its expensive price tag - which starts at $1,000 for the most basic model - may mean the phone doesn't deliver stellar growth that the USA firm saw in China when it released the iPhone 6, its first larger sized device. The high sell-in caters to the pent-up demand of iPhone upgraders in the absence of the iPhone X. Price cuts on earlier models after announcing the iPhone 8 have also helped. "While the iPhone X launches this week, its pricing structure and supply are inhibiting".
Apple's AAPL executive team has continued to say that China is critical to the company's future. "The iPhone X will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term", Jia predicted.
China is an exceedingly important market for Apple that generates the company billions in revenue each quarter.
Canalys also expects Xiaomi break the dominance of Huawei, Oppo and Vivo in Q4, on the account of its aggressive offline expansion in the country.