China has chose to allow a violent multiplayer shoot-em-up game that's become the world's top-selling title into the country, but only after messages were added to reflect the country's socialist ideology.
Tencent has exclusive marketing rights in China and plans to adjust the content to "make sure they accord with socialist core values, Chinese traditional culture and moral rules".
The move to bring one of PC gaming's biggest titles over to Steam's largest market was initially brought into question by China Audio-Video and Digital Publishing Association, in which the content watchdog criticised PUBG for deviating "from the values of socialism and is deemed harmful to young consumers". Cheating in the game is a major problem; especially so in China.
To do this, Tencent said it will try to give players what it calls an "educational and guiding" experience, though didn't elaborate on what that meant.
Android devices collect location data for Google despite privacy settings
Google has also asked app owners to make these changes in the app in 7 days, otherwise, it will be removed from Play Store. Google demands that the app must present a unique icon and persistent notification so the user can clearly identify it.
Tencent will operate the game in the region.
According to the company, before the game even hits any stores in the country, several (yet subtle) changes will be made to the notable battle royale shooter, due to the country's tight restrictions on what kind of media their citizen's purchase.
Kim Chang-han, CEO of PUBG - previously known as Gino Games - which was acquired by Bluehole, said that the game maker has signed a partnership deal with Tencent. With Tencent behind the project, it's now unlikely such a ban will be put in place. He also intends to provide the best game to Chinese players with the two companies closely working together.