Instagram is expected to make a lot of changes to its app in the upcoming months. Now, Instagram users will start to see recommended posts alongside posts from friends and family. Although getting rid of "Recommended for you" isn't an option, temporarily disabling it is.
The change is already causing controversy, with some Instagram users taking to Twitter to vent their anger. The feature is clearly labeled as what function it serves.
This isn't the first time Instagram has offered recommended content. "It means users scrolling through their home feed will now no longer only see posts from accounts they directly follow alongside the ads", a report by Tech Crunch claims. To accompany this update, Instagram has chose to implement their "recommended" posts into users' main feeds in hopes of attracting a more widespread option of what you might like. However, it was a little bit hard to access it. Users had to go to the Explore section to see recommended posts and videos. Previously, this wasn't pushed onto your home feed.
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Instagram is starting to roll out recommended posts directly into users' home feeds, according to TechCrunch. With these new changes, Instagram users will not only see stories and posts from accounts they follow but additional, relevant content from their wider network. Earlier this month, the company introduced a way to allow users to follow hashtags - in other words, you can now follow your interests, not just accounts. In early December, the social media platform rolled out testing for their "Recommended for You" section. Unfortunately, this would need to be done for each individual "Recommended for You" post that appears in your feed.
The "Recommended for You" feature is now rolling out to all iOS and Android Instagram users.