Blue Apron and other meal kit providers often require a subscription that implies frequent purchases.
Blue Apron opened a bit lower than Friday's close of $2.74 a share. The company says it will start selling prepared "meal-kits" at stores across the country.
250 Walmart stores now offer ten different meals to hungry shoppers and the retailer plans to expand the service to 2000 locations by the end of 2018. They also do not require a subscription. Amazon rolled out its own branded meal kits a year ago, and has introduced them in its Amazon Go store in Seattle.
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Each meal will range from $8 to $15 per meal for two people, whereas some kits can cost upwards of $9.99 per person.
"These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week", said Tyler Lehr, senior vice president and general merchandise manager of deli services for Walmart U.S. The meals will be available at Walmart's online grocery pickup.
Only just recently, Amazon announced that it will be getting into the food delivery service as well, delivering groceries from Whole Foods through its Prime service. Consumers can either buy directly in store, or order kits online and pick them up later that day.