Some things are glaringly obvious from a first glance, like that bigger new display and thinner bezels.
If previous years are any indication, Apple's new iPhones could go on sale the following week, perhaps on September 21. There are a few plausible explanations for what Apple may be planning for Year Seven of the Tim Cook Era.
Apple's event comes a month after smartphone leader Samsung unveiled its latest flagship handset, the Galaxy Note 9.
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Every year, around the holiday season, Apple blesses their consumers with a new iPhone. They show an edge-to-edge display and a new watch face that includes more information than those of current models.
This would mean that the button doesn't actually press in, but the feeling of pressing it is simulated by Apple's Taptic Enging, much like the solid-state home buttons on the iPhone 7 and iPhone 8. Kuo further predicts that the 6.1-inch and 6.5-inch iPhone models could come in single-SIM and dual-SIM variants depending on the regions. The larger model will boast a 6.5-inch OLED screen - dwarfing the iPhone X's 5.8 inches and 5.5 inches for the iPhone 8 Plus, according to Bloomberg. But the most interesting part is what's on the screen.
Apple's own use of the feature is usually relegated to simple actions like previewing messages or photos, actions too benign for many to be bothered.
The Cupertino, California firm apparently leaked images of its upcoming iPhone and Apple Watch refreshes.