For year's we've been hearing rumors and small announcements about Samsung's first foldable phone, but now we've had the first official word that it will be launching at some point in 2018.
Speaking to CNBC, Samsung CEO DJ Koh hinted that the foldable phone could be unveiled at the company's Developer Conference in San Francisco in November. Typically, Samsung starts shipping its phones a couple of weeks after the launch event which means we could see the device in shops by mid November.
This news was confirmed by DJ Koh, Samsung's president of mobile communications, during an interview with CNBC at IFA.
If Samsung shows off its foldable phone this year, it may encourage some potential iPhone buyers to hold off.
Similar to the Journal report, the sides of the device can be folded inwards or outwards, to transform into a tablet. Koh mentioned that market research showed enough interest in this type of product and that their development of it is "nearly concluded".
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He added that Samsung has attempted to make "every device, every feature, every innovation" meaningful to Samsung users - which, admittedly, doesn't tell us anything illuminating, really.
Unlike the traditional flip phones that require a hinge, Samsung is reportedly making a screen that bends. With most of the Samsung's publicity directed at the premium handsets, any boost to the awareness of mid-range devices would be a welcome addition to Samsung's bottom line.
"You can use most of the uses. on foldable status".
While Koh didn't go into specifics about the device, he did boast that it would wow consumers and that anyone who uses the device will immediately understand why Samsung made it.
There's a race on to introduce the world's first folding smartphone, and Samsung appears committed to winning.