For a man that has been so superior to his contemporaries over the last few years in the marathon- he had won eight straight entering Sunday, and nine if you count the Breaking 2 event- Kipchoge wasn't afraid of setting a seemingly impossible pace.
Kenyan Eliud Kipchoge set a new marathon world record in Berlin on Sunday, smashing the previous best as he clocked 2hr 1min 39sec.
The Kenyan defended his title amid ideal running conditions, pulling ahead of his biggest opponent, Wilson Kipsang, to make it a one-man race early.
The 33-year-old broke the previous world record set in Berlin by fellow Kenyan Dennis Kimetto in 2014 by 1 minute, 18 seconds.
Similarly astonishing is the speed at which Kipchoge ran the second-half of the race specifically.
Olympic champion Eliud Kipchoge is the new marathon World record holder.
But, at the 30km mark Kipchoge was 52 seconds ahead of WR pace and the magic 2:02:57 mark was within sight again.
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After the race, Kipchoge, who also won in 2016 and 2017, said: "I lack words to describe this day".
The final pacemaker, Josphat Boit, led Kipchoge through the half-way point in 1:01:06 before dropping out at 25 kilometres, covered in 1:12:24. As he he's done in his other major victories, Kipchoge smiled through any signs of pain by the time he hit 40K in 1:55:32.
"My target was to break the course record and run a sub 2:19:00 time".
"They say you can miss it twice but not third time, so I want to thank everyone who has helped me". It certainly will go down as one of greatest spectacles the sport of running has ever seen, and will likely be a record that will stand for many years to come in the marathon.
Kipchoge did not stop running at the finish line but accelerated.
Kipchoge has now won 10 of the 11 marathons he has run.
His feat came as Kevin Mayer set a decathlon world record with a total of 9,126 points in his native France on Sunday, topping a previous best of 9,045 points set by American Ashton Eaton three years ago.